Born in Berkeley, California, moved to Rio where he was raised. Has a BA in Graphic Design and a Master’s Degree from the Interactive Telecommunications Program at New York University, A pioneer in the digital industry started his career in 1995 at EuroRSCG New York. As a serial entrepreneur, has started companies and headed divisions for Globo.com, DM9DDB Brasil, 10'Minutos Interactive (his own shop), Ogilvy Brasil and Pereira & O’Dell and others. Professor, keynote speaker Lent is member of the International Academy of Arts and Sciences and has been awarded in all major international creativity festivals including Cannes, Clio and One Show. In 2012 was elected Digital Communications Professional of the year by the Brazilian Association of Advertising (ABP). In 2013 was part of the Mobile Jury of Cannes Lions Festival Since 2009 runs Apps4Kids.net one of the top international blogs focused on education and technology for kids.