Leo Frishberg

UX Strategist in Portland, Oregon

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Over 30 years experience in design and architecture, ranging from bricks-and-mortar to web and everything in between.

"If necessity is the mother of invention, innovation is the monetization of invention."

As Principal of Phase II, my consultancy, I am focused on reducing the risks of inventing the future. Specifically, I have co-discovered a process I've named "Presumptive Design" to rapidly reduce the risk of future inventions, products, services and strategies.

Check out my book: Presumptive Design: Design Provocations for Innovation. (Get a discount by buying it through the associated website, www.PresumptiveDesign.com).

  • Work
    • Design strategist, design manager, UX architect
  • Education
    • B.A. Env Planning, UCSC; MArch SCI-ARC