Leonard George

Leonard George

Welcome to LEONARD GEORGE, areputation development company for entrepreneurs, philanthropists & creatives!

We are Personal Brand Managers who managea precious organizational asset – your reputation.

What Is Your Reputation Worth to You?

As most know, reputations are hardto build and easy to destroy. The power of the media can make or break mostanyone; the exposure can be a game changer.

Our job at LEONARD GEORGE is toensure that your “game change” remains positive for long-term success.

“Good reputations create wealth,” claims Dr.Charles J. Fombrun, author of REPUTATION from Harvard Business School Press.

We like to think so. This is our philosophy, and our role is to buildand maintain our client’s reputation within high-profile media circles. It’s a starting off point for more.

Regardless of where a company’scurrent reputation sits, a rigorous and systematic approach to reputationdevelopment and management can, in fact, yield a demonstrable competitiveadvantage. That’s tangible economic value, no small matter during what isclearly one of the more turbulent periods in American business history.

“Reputation is a currency that willbecome more powerful than our credit history. It will make the résumé seemarchaic.”—Rachel Botsman, a globalthought leader who has inspired a new consumer economy with her influential bookWhat’s Mine is Yours: How Collaborative Consumption IsChanging The Way We Live. TIME Magazine named ‘Collaborative Consumption’ one of the “10 IdeasThat Will Change The World.”

Within this capabilities packetwe’ve included all and everything you might need to know about our business andthe benefit you can receive from our association, and likewise.

Thank you for considering LEONARD GEORGEas your Personal Brand Manager. We look forward to working with you.

-- Daniella Cracknell


Managing Partner