Leo van Sister

Experience:

• 6 years experience with government services for Gemeente Vervoersbedrijf Amsterdam (City Transport) and Ministry of Justice. (Court house)

• 19 years line management for Dutch Dairy Bureau (MT) – Frico International –
Friesche Vlag (marketing, innovation & sales + MT), Friesland Foods (GM) – Douwe Egberts/van Nelle (general management + European board)

• 10 years Business & Branding Consultancy regarding company and brand strategy, branding & marketing issues and organizational matters in different industries and cultures. Successful transformation of a number of turn around cases. Also organizing very special incompany and marketing trainings & master-games.

Competences & characteristics:

• Experienced general manager and top marketer (TvM), has worked with many leading companies and brands, and in different cultures. During his career was highly effective, was awarded several marketing prices.

• Strong analytical mind, does not refrain to confrontation when necessary,
sees smart strategic opportunities in almost all cases, is able to find new solutions in different situations, creative thinker. Not a standard marketer or manager. Pro-active builder of brands & business.

• Strong understanding of interaction of branding within companies. Not only
making nice plans, but also strongly looking at the practical side of the
implementation of these plans. Pragmatic approach. Dedicated teamworker.