Luis Enrique Peinado Asanza

Development of my career since my college degree in the field of marketing communication in advertising agencies as CONTRAPUNTO / JWThompson / McCANN ERICKSON / CID / GRUPO BARRO, among others, and always in the field of management accounts.

After these years of experience in these firms leads me in the year 1998 to the present, to create and manage LINEA CLARA Advertising & Design, (www.lineaclara.com) a Branding Consultanting for creation and brand management working and developing projects for various sectors: food, bazaar, cosmetics , personal care, gourmet products , sports equipment, insurance, jewelry, etc.. in the different areas covered by the branding :

➢ Brand Communication .
➢ Design and development of Packaging.
➢ Corporate Identity .
➢ Naming .

And therefore more relevant and deepening in :

• Dealing with large customers .
• Integration of brands.
• Cross - selling.
• Budgets.
• Investment analysis .
• Evaluation and risk control .
• Accounting .
• Integration team .

Designed segmentations, architecture and transverse developments of their own brands with different types associated with different targets and their presentation and atmosphere at the point of sale.

Searching and analyzing specific positions to provide them with added value easily recognized by the consumer. Coming to create links between the business strategy and the value generated by their marks in consumption.

In LINEA CLARA try brands we work to communicate, to transmit, to establish lasting relationships with consumers and especially that build trust .