Leslie Steede

I am a business owner of a Bermuda-based Market Research company called Mindmaps Ltd. (www.mindmaps.bm). We conducts market research in the form of quantitative research (telephone, online, mail, intercept studies) and qualitative research (focus groups, in-depth interviews, mystery shopping) for public, private and third sector companies in Bermuda and the Caribbean.

I have over six years of Market Research experience and have successfully managed various market research projects for: Bermuda Hospitals Board, Bermuda Health Council, Bermuda Dept. of Tourism and E-Government, Duke of Edinburgh's Award, Centre on Philanthropy, The Royal Gazette, HSBC, Butterfield (Bermuda, Cayman & Barbados) and many more.

My academic training is in research methods and statistics. Specifically, I have completed an Honors BA at the University of Waterloo in Canada, and MA (with distinction) and PhD Psychology degrees at the University of Sussex in the UK. I have also completed formal training in qualitative facilitation as well as advanced data analysis methods for market research.

In my free time, I enjoy travel, fitness, biking, jogging and spending time with close friends and family. I also enjoy tutoring/assisting students in statistics and research report writing.