Leslie Zednai

British Columbia, Canada

I am fascinated with behavior. I have the ability to mine large volumes of information to identify the gemstones. These gems are the seemingly unrelated information that creates clarity on the key and core points of interest. The multiple behaviors that drive choice and action.

Areas of expertise include leadership, analysis, strategic sales and marketing, and brand alignment. Creating simple yet relevant tool kits of information of actionable data for cross functional teams and decision makers.

My interests are in sporting goods and sporting apparel. Learn how ultra-distance became my passion, and why my athletic and advocacy accomplishments were honored by the Rick Hansen Foundation.

It is my honor to be featured as an exceptional community member in the about.me blog. The full, unedited interview can be read in LinkedIn publications.

Runner, swimmer, encaustic abstract artist, former oceanographer, general master of badassery, and newly spellbound surfer.

Photo by Aaron Barry Photography