willard van der Heijden

The future of any organization is influenced by their understanding of economic, social and technological challenges and how they affect the business environment and more particularly the organization. Whether it's emerging markets impacting your production and sales, demographical or legal changes forcing expansion of the product portfolio or changing buyers behavior challenging service models, companies need to adapt to turn threats and challenges into opportunities.We help companies and entrepreneurs to understand the concept of business model, which may seem abstract or technical. It can be simplified down to two basic components: how the company plans to generate sales revenue and the operational factors that will enable it to reach and maintain profitability. As the company proceeds from the start-up stage, the model often changes due to new opportunities, new competitive threats or simply because the company learns more about what its customers truly need.