Lew Hoff graduated with a BA, UMass Amherst, Fordham Graduate School of Business, served as USAF officer, co-founded Bartizan Corporation, president of Bartizan Connects, executive chairman of Addressograph Bartizan, advisory board member UMass Amherst College of Behavioral Sciences.
Lew Hoff has a history of innovation in data collection products. It’s a 41-year arc in fact.
In 1970 his company Bartizan Corp. introduced a data collection imprinter. They are sliding machines that take credit card imprints on carbon pieces of paper. Today Bartizan is the largest manufacturer of these imprinters, they are often used at tradeshows to take orders and many stores have these as a backup in case of paper failure.
In 1996, Lew developed Expo! The database builder for the tradeshow industry. It was the first all in one electronic lead retrieval on the market. It read tradeshow badges that contain bar-coded info from the registration database; it stored the data on the machine and also printed reports. It was a revolution in the industry. These units have been used by well over a million exhibitors since their introduction and are recognizable to many on the tradeshow floor.
When Lew introduced the iLeads lead capture app in 2009, it was the first of its kind, now it’s become commonplace and has also spurred many imitations.
The Bartizan team has used each day since then focused on one goal: how to make lead gathering at trade shows and conferences easier and more useful for its clients. It takes hard work and industry insight to build an app that has iLeads' kind of simplicity and elegance.