I lead people in creating high-concept strategies for immersive, multi-platform storytelling—including (but not limited to) those of the branded variety.
Here's another way to say that: I tell stories about magic.
Sometimes you might even catch me turning industrial brands into stories about magic. Seriously: Who said that a team of chemists can't look like the Avengers? Or that an aerial work platform is anything less than a Great Glass Elevator?
I believe in imagination like a doctor believes in pharmaceuticals. It's no miracle, but the right dose can work wonders. Or keep you from losing your mind. Either way: Wonders.