Lexi Carter

Social Media Manager, Digital Marketer, and Advertising Manager in Cedar City, UT

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I'm a marketer, podcaster, data analyst, Hufflepuff, and mountain-lover working hard to stay up-to-date on the latest social media trends and digital advertising strategies.

I'm married to a nerdy mechanical engineer who owns multiple 3D printers and is a beekeeper in his spare time. We live in beautiful southern Utah and love to camp, hunt, and fish together.

At Southern Utah University, I work in the realm of digital marketing. I've spent a fair amount of time researching how to communicate with Millennials (our current students) and Generation Z (our prospective students) and use that knowledge to run SUU's nationally-ranked social media accounts, digital advertising strategies, and website user experience.

Since taking the reigns of the @SUUTBirds strategy in 2017, the accounts have grown by 25% each year and maintain industry-high levels of engagement.

As a classic INFJ, I am principled, organized and driven. Led by creativity and executing my vision in an orderly manner, I work hard to provide both an emotionally-appealing and data-driven result for the task at hand.

With an eye on the future, I work hard to ensure SUU's marketing strategies are relevant, intriguing, and effective.