Lex Koen

Digital product designer and Creative director in Zagreb, Croatia

Lex Koen

Digital product designer and Creative director in Zagreb, Croatia

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A multi-disciplinary designer and creative director. Today I’m part of Flow and Form, a collective composed of unconventional, award-winning technologists. I create impactful brand experiences, inspire innovation and actively consult on iterative design methodologies.

I combine empathy for human interaction with a talent in turning all actionable insight into meticulous designs, collaborating with like-minded individuals on projects that inspire. I work at the intersection of product design and brand identity, while having the privilege of influencing products used and loved by millions. These include Adidas, ING, Nestle, Lenovo, Columbia, WeWork, Marriott International, Desingual and many more.