Luis Fernando Cantón
Marketing & Sales in Barcelona, España
Entrepreneur, journalist, anthropologist and Marketing & Sales student in the EAE Business School.
I studied Journalism in the Universidad Pontificia de Salamanca and, later, a Master's Degree in 'Antropología de Iberoamérica' in the Universidad de Salamanca.
I returned to México in 2014, took my family business -a small and artisanal ice cream shop with recipes created by my grandfather in 1965- and turned it into a well known business with 2 branches in the city (Paraíso Helado). Two years later, mainly because of the insecurity in México, I decided to move to Barcelona and study another Master's Degree, this one in Marketing & Sales in the EAE Business School.
I'm currently designing Paraíso Helado's marketing strategy, with a special focus in the innovation area. I have created our corporate identity, the brand's values and the growth strategy for the next few years.
But I'm looking for new opportunities in Barcelona and I would like to find a company with my same values (empathy, hard work, passion for excellence and detail-oriented) in which I could continue growing professionally.
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