Luis Fernando Cantón

Marketing & Sales in Barcelona, España

Visit my company website

Entrepreneur, journalist, anthropologist and Marketing & Sales student in the EAE Business School.

I studied Journalism in the Universidad Pontificia de Salamanca and, later, a Master's Degree in 'Antropología de Iberoamérica' in the Universidad de Salamanca.

I returned to México in 2014, took my family business -a small and artisanal ice cream shop with recipes created by my grandfather in 1965- and turned it into a well known business with 2 branches in the city (Paraíso Helado). Two years later, mainly because of the insecurity in México, I decided to move to Barcelona and study another Master's Degree, this one in Marketing & Sales in the EAE Business School.

I'm currently designing Paraíso Helado's marketing strategy, with a special focus in the innovation area. I have created our corporate identity, the brand's values and the growth strategy for the next few years.

But I'm looking for new opportunities in Barcelona and I would like to find a company with my same values (empathy, hard work, passion for excellence and detail-oriented) in which I could continue growing professionally.

Thank you for reading. You can click the button above to visit Paraíso Helado's Facebook page. If you’d like to get in touch, feel free to say hello through any of the social links below.

  • Work
    • @ParaísoHelado
  • Education
    • EAE Business School