Loa Fridfinnson

Integrated Marketer, Consultant, and Small Business Owner in Vancouver, British Columbia, Canada

Loa Fridfinnson

Integrated Marketer, Consultant, and Small Business Owner in Vancouver, British Columbia, Canada

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Hello fellow social media enthusiast. Nice to e-meet you.

Professional Stuff:

I have 17+ years of integrated marketing experience working with emerging public and private companies, and non-profit organizations across Canada.

In this fast-paced digital world that we live in, it's critical for entrepreneurs to market and sell their products and services by combining buyers' online behaviors with where they spend their time in the real world.

Were you aware the average person has a 7 second attention span today? A goldfish can concentrate for 8 seconds!

As marketers we literally have 2 seconds to capture a buyer's attention. Not a small feat but with enough imagination, creativity and strategic thinking, cutting though a noisy media environment is possible!

The passion I have for client care and developing thought-­provoking, engaging marketing and public relations campaigns using new technology to leverage brand awareness and increase sales, has resulted in helping my clients obtain stronger market positions, gain new business, embrace change around digital and social media, and become thought leaders in their industries.

With loads of experience designing, implementing and managing marketing, PR and social media campaigns in business-to-business and business-to-consumer environments, I've obtained a sizable amount of marketing knowledge and skill, and built a strong business network that benefits each client.

I'm also an educator/trainer in the area of digital media helping business owners and executives learn how to effectively communicate online. I speak at industry conferences, and have been a guest lecturer on the topic of public relations at UBC's Sauder School of Business MBA Program and at SFU's Entrepreneur of the Year Program.

As an author, I've been published in international and regional trade magazines on best practices in social media, and investor and public relations.

I'm outgoing and open minded, crave adventure, learning and new experiences. I appreciate delicious food and wine over stimulating conversations about life, love, business, world events, innovation, creativity, social impact and humanity.

I live in one of the most beautiful cities in the world, Vancouver, B.C. and am a proud Canadian! Making a difference is my mission and I love seeing people being kind to each other and to animals. That's me! :)

  • Work
    • Integrated Marketing, Digital Media, Education
  • Education
    • BCIT Marketing Management Program