- Communications and public outreach
- Internal and external relationship building
- Short- and long-term strategic planning
- Advocacy
- Liaison to local, regional and state governmental agencies
- Creative marketing campaigns
- Advertising design, content and placement
- Public awareness events
- Press relations and media strategies
- Scripting and video production
- Positioning and branding
- Publicity and promotional events
- Website design and analytics, social media and search engine optimization
- Video and WYSIWYG HTML editors
- Annual reports and presentations
- Budget administration, grants, contracts, requests for proposal
- Focus groups, market research, surveys and program evaluation
- Staff and team management
- Excellent written and oral communication
- Expertise with journalism and transportation