Loïc Gogue

Director, Consultant, and Public Speaker in Casablanca, Maroc

Loïc Gogue

Director, Consultant, and Public Speaker in Casablanca, Maroc

Before launching Siyaha Advisors in June 2013, a new company dealing with Market & Feasibility Studies for Hospitality, Tourism & Leisure, I worked as an Expert for International Donors (EBRD, EuropeAid, IFC, UNDP, UNESCO, …) and managed Horwath HTL North Africa (2011-13). From 2003 to 2009, I acted in Morocco as Tourism Team Leader & HR Expert, in a 75 million Euros program funded by European Union. During that time, I also made a formulation mission, in Algeria, for European Union.

Registered Consultant to the United Nations World Tourism Organization Development Assistance Department, I am also registered to EuropeAid as Expert in Economic Development [0625 Tourism - Hotel Trade] and as Senior Industrial Adviser for the EBRD (European Bank for Reconstruction and Development) Enterprise Growth Programme (EGP) in North Africa.

I hold a Master's Degree in Engineering & Management of Tourism Industries of the University of Toulouse Le Mirail, an MBA from University of Paris I Panthéon Sorbonne and Paris IX Dauphine and a Master's degree with honors in Regional Economic Development and International Commerce at the University of Paris VIII . Author of a textbook on Tourism Development (1992), I began a Research Master (M.Phil) in Economics (Economics & Governance of Territories) at the University of Burgundy, on Efficiency of tourism development practices (Territorial Governance and Development market-oriented / Towards an integrated management) and completed a professional degree in Tourism Engineering. My current Thematic Research is based on How Developing Synergies between Intangible Assets in order to Generate Sustainable Performance & Profitability in the Tourism sector, both for Destinations, Hotel Chains and Tourist Companies. There is a significant linkage between this Thematic Research and his Research Master topic's.

  • Work
    • Siyaha Advisors
  • Education
    • Pantheon-Sorbonne University