Leslie Helmuth
Boston, MA
I love content—the whole mess of it. CMS, structure, governance.
But, before content was ever king, I was captivated by stories: minute ones that shed merely a pinhole of light into the world. And big, bright, long-form beasts. I love a finely crafted sentence that makes you want to read the next. And the next ...
Story is the heart of strategy. What story are you telling?
Work samples:
The Food Writing Life: Bite by Bite
A Harvard Egyptologist on Egypt's Future