Liana "Li" Evans
Liana “Li” Evans is the author of the award winning social media marketing book, “Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media” and she is the Co-Founder and CEO of LiBeck Integrated Marketing as well as an adjunct professor for Rutgers University’s Mini MBA Program. Li is an established online marketing industry veteran with over 15 years experience specializing in Search Marketing and Social Media Marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively. Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and has consulted with several other different sized companies such as AOL MovieFone. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.