Lidija Krickovic

I don’t do theory. I build things that work.

Over the past 20+ years, I’ve turned broken teams, flatlined revenue, and messy post-raise chaos into companies that actually scale.

I’ve led turnarounds, exits, and product launches across SaaS, AdTech, HR tech, dating, iGaming, and the creator economy (and so much more), always from the inside, sleeves rolled up, shoveling, no fluff.
That’s what grew into Growth Geek: a no-BS growth partner for founders and investors who need results yesterday.

Growth Geek's 20-Week Foundational Fixes Program is the codified version of everything I’ve done over the past 2 decades: a structured, high-pressure transformation sprint that takes a company from chaos to scale-ready.

I've worn more hats than the Mad Hatter.
My background runs across every part of a business—product, marketing, sales, ops, finance, org design, and go-to-market.
I’ve built, hammer in hand, what others only map on slides. I’ve done it in the mess, "on production," fixing real problems.
I know how to fix whatever’s breaking, whether it’s the funnel, the team, or the P&L.
I’ve built teams from zero, redesigned ops that were falling apart, and rebuilt revenue models that stopped working.
I’ve learned exactly how to get each part of a company pulling in the same direction again.

I step in when your company’s too complex for scrappy hacks but not ready for a full executive bench.
I build systems, fix foundations, and install leadership rhythms that make the business run smoother, faster, and more profitably, without burning everyone out in the process.

💡 What that’s looked like so far:
– Built and scaled SaaS ventures to €20M+ valuation in under a year
– Led a €40.8M exit — full DD, narrative, and transition
– Doubled profits from $10M to $22M across four brands in less than 2 years
– Built global teams of 200+, across more time zones than I care to count
– Engineered growth systems, still running and scaling, years after I left.

My thing isn’t consulting, coaching, or advising.
It’s building momentum, side by side with you, until you feel strong enough to do it alone.
I’m there to oil up and release your Kraken.

If you’ve built something great, but it’s still held together with rope, tape, and caffeine, and you keep telling yourself you’ll fix it when things “slow down,” we should probably talk.

And if you’re an investor, we should definitely talk.
You already know the numbers. Nine out of ten startups don’t make it.
I work with the ones that refuse to be the nine.

Book a call on www.growthgeek.co