Rich Lieberman, "Big Vinny" has been a fixture in the Bay Area media scene for over 20 years. He grew up in the Bay Area, attending Oakland's Skyline High and SF State University. At age 18, Rich got his first position as sports reporter at K-101 Radio, where he covered the Giants and A's, Raiders, 49ers and Golden State Warriors. He also covered the Niners playoff win over Dallas in the NFC Championship and reported on-scene from the Super Bowl in Detroit in 1982 when SF won its first of four Super Bowls. Along with K-101, Rich was a major contributor to Mutual Broadcasting Sports, covering Pac-10 football, and later on, was a featured Bay Area correspondent for the "Larry King Show". Lieberman's fame didn't stop there, as in 2001 he served as the spokesperson for the Round Table pizza chain; his four commercials touting a new "NY-style" pizza called the "Big Vinny" was the origin of his nickname, "Big Vinny". The first commercial debuted on the airwaves during the 2001 Super Bowl. Currently, Rich is a media/culture/sports blogger and has appeared on numerous cable and TV shows. He is also a special events planner and coordinates fundraisers in the Bay Area.