Brandon Rankin AKA LiL’ Rych, an American recording artist Raised in Minneapolis ,Minnesota now living in Columbia Missouri, just miles from St. Louis, Mo.
Brandon comes from a family that is deeply rooted in the entertainment Business. His Father, Bryan Rankin Sr. was very pivotal in the Minneapolis music scene in the 80’s and 90’s often performing and touring with major recording artist’s Such as Jimmy jam and Terry Lewis, Cherelle, Alexander O’Neal and Andre Cymone and more. He performed on such shows as Dick Clark’s American Band Stand, Solid Gold and Don Cornelius and Soul train.
Brandon grew up around his Brothers who were very immersed in the rap music culture. He learned at the age of 14 that he had a gift for writing songs. He used true life situations as material for his song writing and is thriving as an entertainer.
During the spring of 2012, Brandon lost his brother “Bryan Rankin Jr.” to gun violence in their hometown.
That life changing incident really propelled Brandon to become successful in the music business. He’s dedicating his career to the memory of his Brother and also has taken an interest in advocating against violence of any kind, especially where kids are concerned.
Though Brandon is young, his maturity level is off the charts. His songs show a depth of understanding his community, life and family. His career is taking off such that Major record labels and music business consultants are now developing his talents and readying him for a stellar career.
He has well established producers from the east coast to the west coast that have bought into his talent and are investing in and producing his new tracks for his upcoming project.
Over the past few months, Brandon and company rapped his debut hit single “Young Boss” and the music video to support the song. Utilizing social media, YouTube, whosPOPpin, Facebook and Instagram Lil’ Rych has racked up thousands of hits and views.
Though things are moving fast for Brandon, he never loses sight of what’s important… school, family and his commitment to strive for greatness. His humility is what makes him an attractive artist. He has a tremendous work ethic and a burning desire to be the best that his ability will allow him to be.
Watch out for this young man. His style of rap has a little for everyone, his impressive rhymes and stage presence will awe the adults, get gritty with the streets and have the girls loving