Professional Summary

Creative and detail-oriented graphic design leader with over a decade of experience in visual storytelling and branding. As Head of Graphics at Meta Education Ads, I specialize in creating visually compelling content that drives engagement and aligns with strategic goals. A visionary in digital design, I bring a blend of creativity and technical expertise to every project.

Professional Experience

Meta Education Ads – Hamburg, Germany
Head of Graphics
February 2019 – Present

• Directed the complete visual overhaul of Meta Education Ads’ brand, creating a cohesive identity that increased user engagement by 35%.
• Led a team of 20+ designers to produce high-quality graphics for ad campaigns, enhancing click-through rates by 25%.
• Implemented a streamlined workflow using modern design tools, reducing project turnaround time by 30%.
• Collaborated with marketing and tech teams to create engaging gamified visuals, boosting platform retention rates.

Siemens AG – Munich, Germany
Senior Graphic Designer
May 2015 – January 2019

• Designed and managed branding assets for global campaigns, ensuring consistency across all channels.
• Developed infographics and animations that increased understanding of complex technical content by 40%.
• Introduced interactive design elements, improving user experience for digital products.

Freelance Designer – Berlin, Germany
Graphic Designer
March 2013 – April 2015

• Provided branding and visual identity services for startups, achieving 20% average growth in client engagement.
• Created custom designs for websites and social media, improving traffic and conversion rates.

Studio Creativo – Madrid, Spain
Junior Graphic Designer
September 2010 – February 2013

• Assisted in creating brand guidelines and marketing materials for clients in fashion and tech industries.
• Designed print and digital assets that received accolades for originality and attention to detail.

Education

• M.A. in Graphic Design, Berlin University of the Arts
• B.A. in Visual Communication, Complutense University of Madrid

Skills

• Design Tools: Adobe Creative Suite, Figma, Sketch
• Specializations: Branding, UI/UX, Motion Graphics
• Other: Typography, Illustration, Agile Design Processes

Languages

• German: Fluent
• English: Fluent
• Spanish: Native

Certifications

• Adobe Certified Expert (Photoshop, Illustrator, InDesign)
• Google UX Design Professional Certificate

Interests

Typography, digital illustration, photography, cultural travel.