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Popularity of sporting events in streaming & iGaming industries

The popularity of sporting events around the globe is propelling two industries forward more than ever. Online gambling platforms and video streaming services are directly impacted by big sporting events such as the FIFA World Cup, NBA finals, and European Championships. Year on year, these events attract peak player numbers and skyrocketing concurrent viewership figures.

This blog post discusses various ways, and the extent to which, sporting events contribute to the growth and success of the gambling and streaming industries. It’s not breaking news that big sporting events correlate with higher levels of sportsbook engagement and increased concurrent viewership numbers on streaming platforms (this year’s IPL is a prime example). But just how important are these events for the health of these two industries?

Whoever wins sports, wins streaming. The prize? More viewers and more revenue from online betting.

For these industries sporting events have become an integral resource.

Whether it’s the Super Bowl, NFL finals, Grand National, or F1, these events are a massive driver of engagement for betting platforms and streaming services alike.

But why?

• Sports betting comprises a dominant 49% share of online gambling revenue, and the changing regulatory landscape in the U.S. is working in its favor. Sports betting is now legal and operational across 33 states, with mobile sports betting legal in 26.
• Esports is another driver of engagement both for the online gambling and streaming sectors. More operators including Betway, FanDuel, DraftKings, WilliamHill, Bet365, LeoVegas, and Pinnacle have chosen to integrate esports into their product offerings.
• The competition between video streaming platforms is rife. More and more streaming platforms have started using live online sports streaming to retain existing audiences and attract new subscribers. For more information on how streaming services are evolving in response to this demand, visit this page about streaming services.