Lindan Courtemanche

I believe that actions speak louder than words and what I do is help brands to speak by doing things that are unique and special to them. I bring strategic ideas to life, working with creative teams and production assets to ensure all aspects of a brand experience align perfectly with the brand character, corporate mission and business objectives.

Working with clients who need to communicate across a variety of platforms –both on and off line - my role as producer is to bridge the gap between the idea and how to make it a reality. As a Brand Advocate, I use the discipline of strategic thinking to inform every detail of execution. I look for interesting ways for the digital worlds and physical worlds to connect so that they interact seamlessly with customers in engaging and relevant ways.

My experience in creative production includes work with ING DIRECT in Canada and the USA, Maple Leaf Sports and Entertainment, Delta Hotels, Air Miles and many more. The brand experiences I have produced have taken form as physical environments, printed communications, manufacturing, merchandising and product sourcing, internal branding and social media deployment strategies. What I’ve contributed to that work has been a strategically sensitive and creatively understanding ear, fearless creative problem solving, and a network of really fantastic production resources. (Contact me if you would like to see some case studies.)

Brands are no longer taught through advertising, they are observed through every interaction they have with the customer. Now everything matters, and that's exciting. If you agree, we should talk.