I am relentless when it comes to results. My world revolves around social media, web analytics, research and digital marketing and I am constantly striving for ways to enhance the faith-based market. My journey in this industry began in 2008 and since then, I've evolved from a brand manager for Godtube.com and Godvine.com, successfully running two of the largest Christian websites in the world with a combined reach of 20 million users to now a Senior Digital Strategist for BN Media. I provide over 10 years of experience in this very niche ecosystem. Each day I spend hours studying data and observing user behavior so that I can make very calculated editorial, marketing and usability decisions not only from my gut, but from strong empirical data. I have learned that digital marketing is not solely a calculated formula alone but it is a living, breathing art form that reaches out to the audience in creative, emotive and personal ways, touching their lives through precise words, imagery and value propositions. I truly feel that I have become an expert in this space with my experience in web analytics, email and social media marketing, SEO, site usability and design, content curation, advertising optimization, editorial content and partnerships--especially Facebook marketing.

I've lived through several years of changes with social media, with 2018 posing the most challenging of all and have fought to overcome them and to better understand the ever-changing ecosystem to make the best decisions for the users we serve.