Lindsey Schedler
Social Media Strategist, Digital Media Strategist, and Pharmaceutical in New Jersey
Hey, I’m Lindsey. I’m a fan of technology, innovation, food, laughing and fitness. I live for connections, love to help connect people to brands, talented folks find jobs, and fun new foods and products. Some of my closest friends are people who originally used to live in my computer (or my IG feed).
I’m an Innovation Capabilty Director, Global Clinical Operations Innovation -a Digital Recruitment Strategist and Digital Media Lead for a Global team focused on digital recruitment for clinical trials at Novartis. Our goals are to transform the current recruitment processes and create efficiency to get patients to randomization. I literally solve digital puzzles to help people find clinical trials that might be beneficial to them.
I was formerly part of the Social Media and Digital Hub at Novartis from its inception in 2016, where I was a social media channel strategist, worked to roll out Social Studio in the US, including training and governance considerations, led teams on projects such as an Enterprise-wide LinkedIn consolidation and Talent Recruitment optimization initiative in preparation for an updated Employer Value Proposition launch. (What a run-on sentence of experience!)
Prior to joining Novartis, I was with Sanofi US for 6 years in roles ranging from Product/Corporate Comms, Media Relations, Enterprise, Brand + Corporate Social Media. I owned the Sanofi US Corporate Social Media presences, represented Communications on the Company’s Social Media Task Force and supported brands to launch and optimize their social footprints.
I’m certified in Design Thinking (#empathy) as a Scrum Master, and in Mental Health First Aid.I also used to play flute, piccolo and was a total band nerd.
· Favorite Work-related Podcast · Favorite Entertainment Podcast
I’m also a storyteller in my spare time on my personal social media channels, acting as a ‘micro-influencer’ in a niche community. I understand audiences and communities and find satisfaction in helping people and brands grow their networks.
When I’m not at work, I spend time working on ridiculous rhymes and stories to make my 3 boys laugh (and remember their spelling words), hanging with my husband, snuggling my rescue dog, enjoy making delicious creations in my air-fryer, and challenging myself by lifting heavy things at way too early in the morning.
Enough about me. I'd love to connect and learn about you! Let's network/brainstorm/energize each other to innovate.