Lindsey Swift

I’m an eCommerce Operations Specialist with experience across both B2B and B2B2C commerce environments, supporting clients through technical integrations, storefront setup, and operational execution. I’ve worked with eCommerce Solution Providers helping businesses launch, scale, and optimize their online presence through structured catalog management, platform integrations, and backend workflow design..

Earlier in my career, I spent nearly a decade in procurement and enterprise B2B integrations—designing and managing PunchOut catalogs, enabling ERP and procurement workflows, and connecting systems across platforms such as SAP Ariba, Coupa, Oracle, Jaggaer, and GEP. That foundation gave me a deep understanding of complex commerce infrastructure and cross-system architecture.

Today, my focus centers on supporting a Commerce-as-a-Service platform built for the next generation of health practitioners. I operate at the intersection of operations, brand partnerships, and storefront infrastructure—helping to build the operational foundation that enables practitioners to successfully launch and scale branded online stores. I oversee a curated brand network, managing product onboarding, catalog governance, pricing structure, and system integrations to ensure storefronts are technically sound and operationally aligned for go-to-market execution. I work closely with cross-functional teams to create scalable processes, structured data systems, and fulfillment frameworks that support sustainable growth.

I’ve partnered with Fortune 100, Fortune 500 organizations and growing businesses alike, always focused on clarity, alignment, and building systems that support sustainable growth.

What drives me? I love optimizing processes, building robust documentation, and collaborating with teams to simplify the complex and scale what works.

Outside of work, I’m a hands-on creative. You’ll usually find me outdoors—riding four-wheelers, fishing, kayaking, or working on photography projects. I’m also the proud owner of Crescent Ridge, where I raise and breed Scottish Highland cattle. As a member of the Scottish Highland Association and American Highland Cattle Association, I’m deeply involved in the heritage and care of these remarkable animals.