Jonathan Blackwell

Sydney, Australia

With a Major in Art and Minor in Anthropology from Duke University combined with an AGSM MBA, Jonathan blends design and business, motivated by brilliant minds in global leadership. This practice, called Lineaism, makes him a Lineaist. Blending design and business in this way created the international creative agency Linebrand and now serves the Museum of Texas Tech University in the capacity of their Marketing Manager.

Linebrand was launched based on Blackwell’s business strategy, branding and applied design experience and has since re-designed the Business Model Canvas to serve clients with globally relevant strategic design thinking. Join the conversation: and @LinebrandMBA #Linebrand.

While selling his Lineaist artwork and writing/producing feature films in the United States, Jonathan worked in Advertising Design, Medical Illustration and Architectural Signage before coming to Sydney for B-school. Recent projects include teaching B-school students the D-school discipline of Design Thinking.

He has worked for Duke Hospital, Public Interest Research Group (US PIRG), Counter Culture Coffee International Roasters, and Modulex. Among his US clients are Hilton, Marriott, Sierra Club, Human Rights Campaign, Jones Lang Lasalle, CB Richard Ellis and Bank of America.

Since working for Ensemble Partners alongside Accenture and The Difference at PwC, Jonathan has put his MBA and Design Thinking skills into practice with Qantas, Commonwealth Bank, BHP Billiton. He is currently joining forces with consultants from Second Road to deliver Human Centered Design at AMP.

In 2013 Jonathan engaged to marry Angela Nash, fashion designer of Ampersander, after they launched an Ethical Fashion Pop-up for Sydney Fashion Week, which received press in the Sydney Morning Herald and Central Magazine. They married later that year and collaborate on a global ethical fashion label.

Blackwell and Nash-Blackwell moved to Texas in 2015 where the collaboration continues. Angela volunteers with the Texas Tech Equestrian Center at their Therapeutic Riding Center and also in the Clothing & Textiles collection at the Museum of Texas Tech.

Jonathan is currently working on a book about the crossover of art and business.

Stay tuned for more updates:


  • Work
    • Business Administration
  • Education
    • Duke University
    • Visual Art
    • Biologicial Anthropology
    • Anatomy
    • AGSM MBA