Hartvigsen Kjer

But do we realize that there are various things we have to check always before agreeing to trading links with another web site? All things considered, the whole point of trading links...

I think that we all know now how important backlinks are for the search-engine position success of our web site. I also think that most of us know now that one way to get these backlinks is by doing link exchanges with other sites. (For the uninitiated, backlinks are links o-n other internet sites that indicate ours.)

But do we realize that there are numerous things we need to examine before agreeing to trading links with another website? After-all, the entire point of exchanging links with others is to take advantage of the rank of these web internet sites. It's consequently imperative that people examine ahead of time concerning whether trading links with still another site is to our advantage or not.

I have thought about this whole idea of link exchange preparation and came up with a 3-step process that requires an analysis of 3 pages of the web site you want to exchange links with. The 3 pages are:

- where we shall have to always check 7 things about that page the home page,

- the directory page: this is actually the page that contains a list of types that the site has assembled in a bid to organize its link exchanges. We must check 7 things here,

- the backlink page: here is the site that will contain our backlink. We also have to check 7 things here.

Note that in some instances, the 'target' website will not have a listing site. If that's the case, our investigation would have been a 2-step one in place of an one.

Within this first report, of may be 2 or 3, we will examine the 7 things (organized in 2 groups) we should check about the website of the target website.

1. We must examine what Google thinks of-the site. This can be done by looking at some things that Google is very happy to report about a site. The theory here will be to see if you can find any problems with the site, from Google's viewpoint, that will cause us to determine not to exchange links with them.

I would recommend that people look at:

a) how many pages does your website have found? This can be done by utilizing 'site:www.site.com' within the Google search box,

b) exactly how many backlinks does Google statement for your site? This can be done by using 'links:www.site.com' i