Lior Yair

After over a decade in the UX industry, research and interviews across multiple continents, hundreds of notebooks sketched, and rooms covered top-to-bottom in Post-it notes, Lior Yair is still creating interactive prototypes and wireframes on a daily basis.

Although he is driven by the finished product, his real pleasure comes from the journey leading to those products.

Lior is the manager of all of Netcraft's user experience teams around the globe. In addition to managing the team's research, user experience, and design activities, he is also an expert in usability testing and eye tracking technology.

Most recently, Lior has worked with a number of successful companies including StubHub, Comigo, and Any.do, and he advices venture capital funds and investment companies.

Originally starting as a computer programmer in one of the Israel Defense Forces' elite technological units, Lior soon realized that his true passion was in user experience. Once he began to design user experiences, he never stopped.

The founder of NetcraftAcademy, the biggest user experience school in Israel, Lior is also a local leader of the IxDA (Interaction Design Association). In addition, Lior is a lecturer at the Delaware University, Holon Institute of Technology, IDC Herzliya And the College of Management Academic Studies. Lior is also the founder UXonBeer, digitalplay, and digitaldesign conventions.

In his spare time he enjoys reading comic books, playing board games, and spending time with his two cats Peter and Suki.

Specialties: user-experience, Management, graphic design, web marketing, web business development, education.