Lisa Leid

I have several years experience in Digital Marketing for a large-scale business/brand, across multiple channels, with a Marketing mix that includes a variety of Digital Communication vehicles and tools, such as:
•E-Mail
•Display Advertising(banner ads)
•Social Media
•Mobile
Provided sound business justification for investment in digital marketing based on market trends, audience insights, past campaign data, and past experience. Understand key P & L drivers for the channel and deliver marketing programs that meet P & L goal.