Lisa is a PR strategist, communications expert, and community outreach specialist who helps inform, engage, and persuade audiences.
She has worked in marketing and communications for nearly three decades including five years as a newspaper reporter and freelance magazine writer, eight years in the electric and natural gas utility industry at PECO Energy, and 15 years in school public relations.
Lisa’s work has been published in the Inquirer, Delaware Today magazine, Out and About magazine, the Chester County Press, Avon Grove Sun, News of Delaware County, and Ceramics Monthly magazine, as well as company publications and Websites.
Former Journalist; Forever Storyteller
As a former journalist, she is a great marketer. Why? She is a keen observer and good listener. She asks the right questions, finds connections, and can transform the facts that include who, what, when, where, why and how into a compelling piece that moves, motivates, or creates a mood.
Lisa served as a writer on a nuclear emergency response team, took a mascot training course (and did stints as Clifford and Curious George), wrote speeches for corporate executives, has convinced residents to vote for tax increases to support school construction and operations, and has pitched and placed hundreds of stories in the media, industry and trade press.
She has been a company and school district spokesperson, handling countless interviews for print, radio, and television. Her media relations experience includes responding to the press about power outages following a blizzard, extended deep freeze, and flooding.
She has also handled press inquiries about a school roof collapse, bus accident, and weapons in schools. Once, she responded to a press call about flooding in a school bus yard while she was stranded herself trying to get in to work.
Making Connections with Audiences
While Lisa is adept at crisis response, her first love is sharing the good news and engaging audiences through marketing, PR, and integrated communications plans. She is hands-on, and uses tactics that elicit emotional connections, including pride, loyalty, empathy, and humor.
She thrives on using storytelling to strengthen brands, engage customers, highlight people and programs, and promote products, services, and experiences.