Lisa Pearson
Austin
Revenue-focused marketing executive with 20+ years’ experience driving strategy and performance for global corporations. Madison Avenue creativity meets wired-for-results. Delivers shareholder value for some of the world’s most respected companies. Lifelong obsession with what makes people tick and how consumers make purchasing decisions. Expert in a range of industries from enterprise software to digital media. Thrives in environments ranging from early-stage startups to Fortune 50 businesses.
Lisa is currently the chief marketing officer of Bazaarvoice (NASDAQ: BV, IPO 2012), the world’s largest shopper network that connects people, products, brands and retailers at each stage of the buying journey. She oversees the strategy and execution of Bazaarvoice marketing efforts worldwide.
Prior to Bazaarvoice, Lisa delivered award-winning digital and marketing campaigns for global corporations while at agencies Euro RSCG Magnet and DeVries as well as with her own strategic consultancy for Fortune 50 clients.
Lisa is an accomplished public speaker on digital strategy, sharing insights on the buying behaviors of GenY and trends in social data. She’s influenced audiences around the world at events like SXSW (3x speaker), Marketing360, InternetWeek, CM Summit and AMA.
Lisa serves as the chairman of the board of Flow Nonfiction, a documentary filmmaking company focused on socially responsible businesses and is an advisor to several start-ups.
She holds a bachelor of arts from Tulane University.
Areas of specialty include social/digital, enterprise software, Saas, ecommerce, technology, consumer brands and B2B.
Past Speaking Engagements: