Lisa Peterson

Digital Strategist in Chicago, Illinois

Lisa Peterson

Digital Strategist in Chicago, Illinois

I'm a digital marketing and ecommerce professional with a proven track record of building first-class digital teams, driving successful projects and delivering high-quality results. My experience includes B2C and B2B marketing in industries such as: CPG, Technology, Healthcare, Building/Construction and Non Profit. I have contributed to the success of brands, such as: American Veterinary Medical Association, Hollister Incorporated, CDW, Bosch Tools, Irwin Industrial Tools and Quill Corporation.

My capabilities include digital strategy, website management, community management, social media marketing, integrated promotion and ecommerce program management. I'm customer focused and business minded, translating business objectives and user needs into effective marketing programs and user experiences. I can transition seamlessly from strategic to tactical — directing a team and/or agency or managing my own projects and effectively managing multi-million dollar budgets.

I believe in purposeful technology. I’m an insights-driven decision maker with a strong change aptitude. I have excellent digital strategy, project management, leadership and collaboration skills.

My specialties include:
• Digital Strategy • Leadership • Process Improvement • Analytics • Business Case Development •Competitive Analysis • User Research • User Experience • Content Strategy • Integrated Marketing • Email Marketing • SEO/SEM • Social Media • Community Management • Program/Project Management • E-Commerce • Vendor Management • Budget Management

I'm a Chicago native -- a Blackhawks fan, a White Sox fan and an Art Institute member. I love my golden retriever, and I have a passion for travel. My background photo was taken in Guadalajara, Mexico at Hospicio Cabañas: Man of Fire by José Clemente Orozco’s -- one of my favorite artists.

I also design beaded jewelry. In 2014, I launched my Etsy shop: http://www.lebenjewels.etsy.com

  • Work
    • Director, Digital Marketing
  • Education
    • University of Illinois at Chicago