Lisa Raehsler
Founder and Principal Strategist in Minneapolis
Lisa Raehsler is a digital advertising strategist, international speaker, and industry columnist recognized for her leadership in AI-powered paid media. She is the founder of Big Click Co., where she works with brands and agencies to integrate automation, analytics, and performance-focused strategy into every ad campaign.
Her work spans Google Ads, Microsoft Ads, social media ads, and video platforms, delivering results across B2B, SaaS, retail, higher ed, and more. Lisa brings over 20 years of experience leading paid media programs for businesses ranging from startups to enterprise.
She’s been named a Top 25 and Top 50 Most Influential PPC Expert and is a Microsoft MVP Award winner for Bing Ads. Her insights appear in over 200 published articles in outlets like Search Engine Journal, Bing Ads Blog, and Search Engine Watch.
Lisa has spoken at 50+ events worldwide, including AdWorld Experience (Italy), Search Y (Paris), SEMrush India, Pubcon, and Hero Conf, where she shares real-world insights on Google Ads, video advertising, and AI-driven campaign strategy.
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