Lisa Spiridopoulos Herman
public relations, social media, and marketing in Surfside, Florida
I am the President and owner of Lisa Herman Communications. During my career I have worked in the communications field on both the client and agency side. For four years I was a freelance consultant and served as Director of Public Relations at Cord Media Company, a full-service marketing agency based in Palm Desert.
As the Director of Public Relations I was not only responsible for all aspects of PR, but I also oversaw all social media, proposals, and copy writing. My successes can be measured in the numerous top-tier media placements I have garnered and the lasting relationships I have built with the media. There are a number of clients that I have created and launched their Facebook pages, and one example – Spotlight 29 Casino – I have grown their fans to over 17,000 likes. Michael Costello Couture gained over 18,000 fans when I started administering his fan page.
While also in the desert, I have worked as a consultant for Zenzi out of San Diego, handling all aspects of Palm Springs Restaurant Week from managing the creation of a new website, to reaching out to restaurants, to negotiating trade and cash media buys resulting in advertising on TV, radio, newspaper and magazine – a lot of plans which are still in place today. This was not only publicized on a local level but to the drive markets and also regionally as well.
Before moving to California in 2007, I served as the Vice President of Marketing for Carolina Waters, and was the Director of Marketing for Crescent Heights (in VA, PA, NJ/NY), where I was responsible for all advertising, branding, and outreach initiatives for one of the premier condominium corporations in the country.
I was an Associate Vice President at the Washington, DC, based Brotman-Winter-Fried Communications. I developed and executed national/local public relations and advertising campaigns for such high-profile clients as TLC (Trading Spaces, Junkyard Wars), Morton’s, Gordon Biersch Restaurant and Brewery, Tysons Corner Center, The Kemper Open PGA Golf Tournament, Coyote Ugly Saloon, Sport & Health Clubs, McDonald’s McSoccerfest™, among others.
As a side occupation, for 10 years I was a professional National Basketball Association (NBA) statistician for the Washington Wizards, serving as the official scorekeeper.
Married to Josh Herman and we have two kids - Mackenzie - born June 2008 and Bryce born January 2011.
Currently reside in Miami Beach.