Highly experienced technology leader who has built solutions at scale for global brands including Netflix, Machine Zone, Yahoo, Net-a-Porter, British Telecom, British Airways as well as the defense and security sectors.

Expertise in user acquisition at scale, at the forefront of personalized advertising and DCO (dynamic creative optimization) since its inception. Designed advertising platforms for ecosystems such as Google, YouTube, Facebook, Instagram and Twitter.

Proven track record in building, training and motivating global teams of various sizes from start-ups, to scale-ups and enterprise, as well as distributed / remote to produce exceptional results. Experienced across multiple geographical regions (Europe, Americas, Middle East).

Advisor to startups in Silicon Valley, Europe and the Middle East and a mentor within the Endeavor network