Liz Ross

Liz Ross was named North American CEO of Mediabrands Ventures in January 2011. In that role she is tasked with expanding the unit’s North American operations through the three-pronged approach of acquisitions, creating new offerings from scratch, and modifying others. Prior to joining Mediabrands, Ross served as Chief Growth Officer at Publicis Groupe’s Digitas, which she joined in 2009. In that role, Ross was keenly focused on driving new business to the agency.

A veteran of the industry for nearly 20 years, Ross rose to the role of U.S. President at Tribal DDB, where she oversaw the teams on such clients as Clorox, Visa, and Pepsi Cola in the U.S. Ross previously spent time at Modem Media in San Francisco, where she led the business development groups in San Francisco and Norwalk, Conn., and pioneered interactive brand-consumer relationships for clients such as General Motors, Delta, General Electric, HP, Michelin, Citibank, and IBM. Prior to Modem, Ross worked in Business Development and Account Management for J. Walter Thompson in Chicago and New York. She served on varied accounts such as Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel, and Nabisco.

Ross was inducted into the AAF Hall of Achievement in 2008 and was named a Woman to Watch by Advertising Age in January of 2008. Ross received Bachelor's Degree in Advertising from Michigan State University.