Lizardo Estrada

I am a catalyst for transformation, an energetic marketing trailblazer with over 15 years of experience driving technology brands to new heights. I combine visionary strategy with relentless execution, leading bold go-to-market initiatives and building powerful alliances that generate lasting momentum. My leadership style inspires teams to operate as unified engines for innovation, always focused, motivated, and prepared for what’s next.

Raised in an entrepreneurial family, I bring genuine curiosity, integrity, and optimism to every challenge. My career journey has taken me from launching breakthrough products for Microsoft to architecting global partner frameworks and achieving accelerated pipeline growth for Dell through innovative sales incentive programs. My expertise lies in simplifying complexity and mobilizing teams to consistently deliver outstanding results, even in challenging environments.

I am drawn to bold ideas and thrive in fast-paced settings where collaboration and a growth mindset are vital. From developing channel strategies and leading multi-million-dollar launches to coaching teams for higher performance, I inject optimism and determination into every project. My approach centers on uplifting others, breaking new ground, and always surpassing expectations.

CORE VALUES

Big-picture inspiration with meticulous execution

Trusted advisor dedicated to authentic relationships

Creative problem-solver driven by curiosity

Steadfast accountability paired with empathy

Passion for collaboration and empowering cultures

CAREER HIGHLIGHTS

Launched Microsoft Surface Hub and Teams Room Systems across North America, setting new standards for workplace collaboration

Developed and executed go-to-market strategies that captured 50% market share in the region and generated over $90M in launch sales

Designed and managed sales incentive programs that grew Dell’s pipeline by 25%

Consistently aligned teams to achieve bold objectives by breaking down complexity and driving clear, actionable strategies

WHAT SETS ME APART

Charismatic leader known for energizing teams and building trust

Strategic thinker who connects insights to market leadership

People-first mindset invested in developing talent

Resilient optimist who excels during change and thrives on challenge

If you seek a marketing leader ready to transform vision into measurable impact, inspire teams, and bring contagious enthusiasm to every opportunity, let’s connect. I am excited to help fuel your next chapter of growth.