Liz Samuelson

Athens. Yellow Springs. Santa Fe. What do these places have in common? They’ve all been home to Liz Samuelson—and shaped her outlook on design, community, and the inspiring intersection of the two. As each city opened its doors to her, Liz discovered the satisfaction of returning the favor, channeling her design and photography skills to advance causes that improve people’s lives and communities. After years of navigating the industry as a socially-motivated independent designer, Liz landed as principal at Fulcrum Creatives with a bold ambition: to build a business model that gives back—aesthetically and practically. She’s our resident risk-taker, never afraid to ask about a project (or community initiative), “What if we did it this way instead?” An art school veteran, she’s a pro at brand critique—and gets energy from sitting around a table covered in sketches for a down-and-dirty exercise in collaboration.