Liz Strauss

Liz Strauss is perhaps the most influential non-celebrity blogger on the Internet. People visit her blog to learn, swap strategies, and meet each other. She’s been called a thought provoker, an über connector, an idea machine. No one questions that what she brings is one-of-a-kind authenticity.

Strategic, intelligent, and nice is a powerful combination.

From her father’s saloon, to her years as a teacher, with her understanding of literacy, brain development and writing, her work as territory sales rep for a menswear corporation, to an outstanding international publishing career, Liz has used every opportunity to find the human attractions and connections behind the P&L.

CEO and founder of SOBCon, author of the popular, speaker.

Liz defines irresistible businesses as those with great relationships who constantly

* Remove what customers don’t want.

* Enhance what customers love.

* Add something unexpected customers would die for.

Irresistible defines Liz.