L. Maxwell McKissick

Strategic Marketing Branding, Crisis Management Media Public Relations, and Film and Television Producer in Chicago, Illinois

As founding principal of Blue Jade Branding and SERVE 60, L. Maxwell McKissick is the driving force behind the companies’ strategic vision and activation. As an experienced executive with extensive experience in Marketing, Branding and Public Relations, L. Maxwell serves as strategic advisor and activation expert to US based companies and non-profit organizations.

With over 25 years of experience developing strategy, nurturing new ideas, leading branding solutions and event activations, L. Maxwell’s contributions to his clients include success stories in the areas of brand advocacy, profitable sales growth, and measurable ROI.

Prior to starting Blue Jade Branding, L. Maxwell served as a key member of Burger King Corporation's National PR & Crisis Management Team and held an integral role within the Pizza Hut system where he was directly responsible for forging and developing a strategic marketing partnership between Sony PlayStation and Pizza Hut which resulted in the highest sales driving promotion in the history of Pizza Hut, Inc.

In addition to his marketing endeavors, L. Maxwell works as a Film & Television Producer. He began acting on notable shows and networks such as FOX's Empire, NBC's Crossover Event: Law & Order SVU + Chicago PD and HGTV then transitioned into Producing International award winning Film & Television content.

Also noteworthy, is L. Maxwell's time spent as a Congressional Aide for The United States House of Representatives as well as his instrumental work as a key member of a US Senate campaign. His most recent work as the Visionary and Founder of SERVE 60, a national volunteer initiative and nonprofit organization, has received tremendous recognition in multiple media outlets including but not limited to Advertising Age, USA Today, NY Daily News, San Francisco Chronicle, Black Enterprise Magazine, Chicago Tribune, Boston Herald and The Tom Joyner Morning Show.

Blue Jade Branding and SERVE 60 Foundation, Inc., are based and operated in the Greater Chicago area. L. Maxwell McKissick and his team are ready to help you achieve your goals. They will do whatever it takes to help you deliver excellent results.

“I'm passionate about working with brands, companies and individuals that are motivated by driving profitable sales growth, focusing on the dynamic needs of their consumers and creating unique, memorable brand experiences.” ~L. Maxwell McKissick

Interested in hiring Maxwell and his team? Click the "Hire me" tab to chat.

  • Work
    • Blue Jade Branding, Inc.
  • Education
    • Marquette University