Lauren McCollem

About Me (in 250 words or less)

I’m a Marketer with a focus in B2B Tech. I love Mexican food (okay...and the margaritas) and I’ve been known to tell an embarrassing story about myself to break the ice. I overuse hyphens, ellipses and parentheses - don't judge.

So, what's my fave part of doing what I do? To me - it's being able to bring the world of product marketing together with Demand Gen that works. Product marketing is truly where great Marketing gets its start. To do this whole demand gen thing really well you have to understand your buyer's needs, but also what keeps them up at night. Developing a marketing strategy that uncovers buyer challenges and solves for them in a creative way combines both right and left-brained skills and I love this natural intersection of art and science. It's challenging. It's creative. Maybe it's a little geeky - but hey, I never claimed to be a cool kid anyway.

I have an inquisitive nature. I'm known for being outspoken and candid, but on the upside I am also intensely loyal. I debate passionately and believe in personal integrity and accountability above all else.

I have two great kids. A husband that can't cook, but he tries really hard - so I'll drop some points for that. And, we have a Border mix rescue named Shadow.