laura melgarejo herrera

Medical communications executive with broad experience in EU and Latam healthcare industry and related services, mainly scientific communications, medical content delivery, continuing medical education, thought leader liaison in both publishing and CRO segments.

Deep knowledge of turn-key medical publications strategy management, from initial clinical trial plan to result-leveraging communication and promotional plans. In CME, offline and online custom programs, therapeutic area and scientific society webs, KOL and institutional liaison, medical information and marketing support.

Seamed across transcontinental clients and objectives, proven leadership in business development and team-building, meeting objectives within optimal timelines and surpassing annual goals. I have created and led teams, increased client portfolio and closed deals for both CRO and publishing houses in EU, US and Latin America, with focus on Brazil.