Poh Chin LOH

Hello there!

Understanding consumers is part and parcel of my life.

I'm curious about technology advancements and how consumers interact with new technology.

I currently lead research insights, strategy & innovation for Decision Fuel (a HK start-up company) that focuses on delivering consumer insights via our proprietary mobile platform.

I have been very fortunate to work with these companies - Samsung, P&G, Unilever, Colgate-Palmolive, GSK, Nike, HSBC, GLG, Inmobi, to name a few. My work revolved around understanding consumer behaviour and their interactions with mobile.

I love nature and am a qualified Scuba diver. Recent expeditions include diving in Malapascua Philippines and climbing Mt Kinabalu in Borneo, Malaysia.