Lori White

Hi! I'm Lori. I work on product strategy, content systems, AI governance, and community innovation. Content design, ux writing, AI governance.

Most of my job is figuring out how people, technology, and organizations work a little better together.

These days I'm the only content designer at Coinbase, building AI, governance, and content systems. Turns out someone still has to teach the robots what good looks like!

Before that, I led content strategy and design for products at BNY-Mellon/Pershing, Tinder, Alto Pharmacy, HBO Max, Daily Harvest, TBS, Magnolia Pictures, Baby Bjorn, Boston Consulting Group, The Economist, Nespresso, and a handful of companies that were either growing too fast or trying to figure out why they weren't.

My work sits somewhere between product design, AI governance, experimentation, organizational strategy, and the words that quietly determine whether any of it succeeds. I like building systems that help teams move faster without making products harder to use.

Outside of tech, I direct video and marketing campaigns - sometimes for film (Taika Waititi's, BOY), sometimes for brands brands, shape political messaging, and spend an unreasonable amount of time rebuilding neighborhoods. I'm Vice President of Benton Park Neighborhood Association, work with Missouri leaders on civic initiatives, and founded Proud Muddy—a movement to convince 350,000 people to move to St. Louis. It turns out communities and products have more in common than you'd think.

If your leadership team is rethinking content, AI, product strategy, or how to make complicated things feel obvious, I'd love an introduction.

Based in St. Louis, MO / Brooklyn, NY
IamLori.com