Lori White

Hi! I'm a UX writer/content designer with over a decade of experience in taking tech applications and digital experiences that are stalling, plateauing or underperforming and turning them into best-in-class overacheivers. Currently working with Pershing/BNY-Mellon.

I specialize in user experience, naming, brand and content strategy (more on IamLori.com) for finance, healthcare, entertainment, D2C and lifestyle brands and agencies.

Content design, UX writing, copywriting and creative direction past work with —BNY Mellon, Coinbase, Alto Pharmacy, HBO Max, Daily Harvest, TBS, Boston Consulting Group, The Economist, Nespresso.

Expertise in web/email/social/branded content and UX copy, brand strategy, as well as concepting, scripting and directing for primarily digital-first ads.

As a video director and creative lead, I create video-first branding and social campaigns for film (Taika Waititi's, BOY), brands and for emerging candidates and political movements, including Missouri Democrat —Deb Lavender.

Would love to chat about making copy that works — work for you. Please reach out.

Based in St. Louis, MO / Brooklyn, NY.