LoriBeth Greenan
New York City, Ny, Usa
LoriBeth is a faculty member in the Dolan School of Business at Fairfield University. Prior to Fairfield, LoriBeth was a leader in the Department of Communication at Marist College. She has held the position of adjunct professor in the Public Relations and Corporate Communications Graduate Program at NYU, as well. LoriBeth contributed to the text Crisis Management in the Age of Social Media. Her research interests include the significance of storytelling in brand relevancy and crisis management.
Prior to joining academia, she held the position of Senior Director at Turner Public Relations where she gained experience in managing teams, building highly strategic public relations campaigns and garnering new business relationships. She is an accomplished strategist with polished skills in developing internal and external communication plans.
LoriBeth has constructed successful national campaigns while working with brands such as The North Face, Levi’s, Snapple, Eddie Bauer and K-SWISS.
She has placed her clients in top national media outlets from network TV to newspapers and magazines. LoriBeth has freelanced as a Trend Forecaster for PIX11’s Morning Show, appeared on The Late Show with David Letterman and can be found in advertisements for the World Gold Council.