Lori Gicewicz
Marketing in Browns Summit, NC
PORTFOLIO OF ACCOMPLISHMENTS
>Marketing Manager, Cooper Electrical Construction Company, 2020-2022
VIDEO: Created compelling content demonstrating Cooper's advanced capabilities
Cooper Electrical Construction - YouTube
WEBSITE: Initiated redesign of site on updated platform, enhancing usability for a better client experience.
Cooper Electric (coopereic.com)
>Senior Marketing Manager, Comfortex Window Fashions, 2018-2019
VIDEOS: Collaborated with product managers and creative vendor to storyboard, develop scripts, secure imagery, hire voice talent, and conduct voiceovers for product videos.
>Director of Marketing, Blasch Precision Ceramics, 2014-2018
CORPORATE NEWSLETTER: Creating the corporate newsletter included determining weekly categories, interviewing heads of departments, and soliciting departmental news.
Blasch Bytes 111615 through 112015
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PRODUCT INFORMATION SHEETS: Creating product information sheets required securing new imagery, researching market specific applications for appropriate terminology, and interviewing market managers for key product benefits.
CERALINE LINED ELBOWS, PIPE AND SPOOL LININGS
VIDEOS: Collaborated with market managers and creative vendor for storyboarding, script development, scheduling, editing and distribution.
The Science Behind VectorWall™
InterLok Tongue & Groove Liner
WEBSITE: Orchestrated redesign by collaborating with internal and external stakeholders to outline objectives, working with the ops team to manufacture and photograph all products, editing existing copy and preparing any necessary additional copy, working with internal staff to fill in any technical product information and meeting regularly with external vendor to keep project within scope and on time.
https://www.blaschceramics.com/
>Director of Marketing, BullEx (now LION), 2006-2014
PRODUCT LAUNCHES: End-to-end launches included naming products, creating logos, designing integrated social media campaigns, planning, creating and placing online and print ad campaigns, securing and coordinating editorial placements, booking and organizing trade show presence, and updating websites.
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