Lotfi Bencheikh

As a TV professional with an extensive knowledge and know-how of short form, Lotfi still falls prey to that mixed sweet and bitter thrill of chasing elusive ideas; still tastes that feeling of being so tantalizingly close yet devastatingly far. Being a creative, he still loves finding solutions to problems by applying practical intelligence and harnessed creativity. His broadcast and creative knowledge is an accumulation of layers of experience acquired through experimenting, testing, observing and sharing knowledge and ideas with great individuals he has had the pleasure to work with be it in Rome, London or Dubai, be it in an edit suite, sound suite or a set. He is still learning. As an award winning, bilingual, creative producer / director with management experience as director of On-Air Promotions and many years' experience in short form promotional production, he thrives on generating new ideas for launches, campaigns and programming. He believes in end-user engagement through creativity and the supremacy of the product.