I’m the Social Media & Digital Marketing Specialist for Belmont University‘s Office of University Marketing and Public Relations. In my role, I’m responsible for strategy and oversight of all aspects of Belmont’s social and new media presence. I’m chair of the Social Media Administration Team, which oversees the University’s flagship Twitter, Facebook, Instagram, Linkedin, SoundCloud and YouTube accounts. I provide leadership in departmental marketing efforts using social media and supervise the Boulevard Team, Belmont’s social media student street team. I also serve as a member of the Marketing Web Team where I assist in developing new strategies in content, design, user experience, analytics and governance.